The Cincinnati Advertising Products Co. was a sign manufacturer from the 1930’s to the 1970’s. They made beer signs called taxi cab lights also known as cab lights similar to those made by Gillco Glass Sign Company from Philadelphia, PA which was making cab light signs around the same time. The term “cab light” or “taxi cab light” refers to the resemblance of the old “TAXI” lights mounted on taxi cabs during the 1930’s era.
The difference between Cincinnati Advertising Products Company and Gillco cab lights is their bases. Cincinnati Advertising Products Company sign bases are made of wood and Gillco sign bases are made of metal. There are also a few other differences between the two styles of signs but the bases are the most noticeable. They also made “Bullet Light” and “Shield Light” signs under the name “Blue Ribbon Displays”; they advertised these Blue Ribbon Displays as being manufactured by the Cincinnati Advertising Products Co. Cincinnati Ohio. Bullet signs were made of a milk glass graphic face with a backlit metal case; and usually displayed a brewery’s beer bottler cone top can. Pepsi Cola Company even contacted them to make bullet lights to advertise Pepsi Cola Soda served in 12oz bottles for 5¢ cents.
The Cincinnati Advertising Products Co. made various beer signs for breweries like Miller, Budweiser, Michelob, Berghoff, Tivoli, City’s Tally-Ho, Schlitz, Henry Ortlieb’s, Griesedieck Bros., Sterling, F & S, Horlacher’s, Gold Coast, Lone Star, Bohemian Club, Drewry’s, Piel’s, Schmidt’s, Tivoli, Lone Star, Potosi, Buckeye, Hudepohl, Bohemian Club, Gold Coast, Lone Star, and Blatz just to name a few.
Below are a few examples of Cincinnati Advertising Products Co. signs: