115 South Dearborn Street, Chicago, IL
Founded in 1926 by Louis Price; early Advertising Pioneer in Chicago IL. Louis was the only founder of Price Brothers Inc. also know as Price Bros. and only used the “Brothers” in the company name because he though it sounded more professional.
Price Brothers Inc. was a manufacturer of point-of-purchase, metal cast signs, and display advertising. For decades, Price Brothers manufactured directional signs, including up-and-down signs and arrows for Sears stores worldwide, and advertising found on cash registers, behind bars, and in pharmacies. One of the signature signs that Price Brothers. Inc. made was the “Halo Cab Light” which was a back-lite half dome-shaped glass sign that resembled an old school taxi cab light. Their cab light style signs were similar to what the Gillco Glass Sign Company was making at the time.
Price Brothers made various signs for breweries like Old Reading, Sunshine, Yuengling’s, Hornung, Schmidts, Neuweiler, Pilsen, Metz, Olympia, Anheuser-Busch, Pabst, Rheingold, Schaefer, Pickwick, Buffalo, Fox Head, Grain Belt, and Hamms just to name a few.
Below are a few examples of Price Bros. signs: