Here is a Horlacher’s Beer Neon Box Sign from the Horlacher Brewing Company located in Allentown, PA. This Horlacher’s Beer Neon Box Sign is from the 1940’s to 1950’s era and is in excellent condition for it’s age.
This sign was made by the ArtKraft Sign Company located in New York City, NY. The ArtKraft Sign Co. was established in 1897 and is best known for creating various signage in Time Square for companies like Coca Cola, Budweiser, and the famous New Years Eve Ball among other famous advertisement signage just to name a few.
I love the art deco-style case that the neon is encased in with the curved black corners and the channels of chrome. I also love the black and white painted tin backer sign behind the neon tube with similar graphics. A sign like this would have been hung on the wall or behind the bar back to advertising Horlacher Beer to patrons in bars and taverns.
A neon beer sign like this one is very dear to me and I’m happy to have it as a part of my collection!