Here is a Horlacher’s Pilsner Beer Sign from the Horlacher Brewing Company located in Allentown, PA. This Horlacher Beer Bullet Light is from the the 1940’s era and is in excellent condition for it’s age.
This Horlacher’s Pilsner Beer Sign is known as a Blue Ribbon Display (also known as a bullet light or shield light) and is made by the Cincinnati Advertising Products Company located in Cincinnati, OH. It is is made of a curved bullet-shaped reverse painted glass lens mounted on a metal and wooden backlit base. Signs like this one would have been displayed on the bar back behind the bar of a tavern or distributor to advertise Horlacher Pilsner Beer.