Here is a Pale Reserve Junior Beer Bottle Sign from the Old Reading Brewing Company located in Reading, PA. This Pale Reserve Beer Sign is from the 1950’s era and is in excellent condition for it’s age. The sign is approximately 12″ x 8.5″ and is made a vacuum-formed plastic mounted on a thick cardboard backing. Signs like this one would have hung on the bar back and walls of taverns and distributors to advertise Old Reading Pale Reserve Beer. Pale Reserve Beer was one of the flagship beers that the brewery produced between 1940 to 1969.
The “Junior” text on this sign was a reference to the 8oz bottles that Pale Reserve Beer was packaged in at the time. Also the tagline (to the left of the bottle) that reads “Biggest Little Bottle in Town” was used to compete with the neiboring local Sunshine Brewery that packaged some of there beer install green “Sunny7s” 7oz bottles around the same time.