Here is a Reading Premium Beer Lake Sign from the Reading Brewing Company located in Reading, PA. This Reading Premium Beer Lake Sign is from the 1960’s era and is in very good condition for it’s age. Besides this sign having a slight twist to the frame it’s in very good condition. The advertising concept behind this sign was an effort to promote Reading Premium Beer in the outdoors. Other signs and advertisements accompanied this concept in the form of hunting, fishing and hiking.
This sign is made of cardboard, vacuum formed plastic, and a plastic beer glass. Signs with this much material used on them are very hard to find these days and usually would fall apart with age. Signs like these would have hung from the walls of taverns and distributors to promote Reading Premium Beer in an outdoor setting.