Breweries have long used advertising as a key strategy to market their products, and one of the most captivating forms of advertisement in the 19th and early 20th centuries was the use of factory scenes on their signs. These detailed, … Continued
The Rettig Brewing Company was one of the many historic breweries that contributed to Pennsylvania’s rich brewing heritage. Located in Pottsville, PA, a town best known today as the home of Yuengling, Rettig Brewing played a significant role in the … Continued
The 1930s was a decade of profound economic hardship and sweeping government reforms in the United States. In response to the Great Depression, President Franklin D. Roosevelt introduced the New Deal, a series of programs and policies designed to stimulate … Continued
The story of Barbey’s Inc. Brewery, located in Reading, Pennsylvania, is one of perseverance, innovation, and eventual transformation. Established in 1869 by George Barbey, the brewery quickly became a cornerstone of the city’s thriving industrial and social landscape. Originally located … Continued
Punched metal advertising signs were once a staple in outdoor advertising, dominating streetscapes and storefronts during the early 20th century. Before the invention of neon lighting in the 1920s, businesses relied heavily on these eye-catching displays to draw in customers. … Continued