Continental Beer Cardboard Sign

Here is a Esquire Premium Beer Sign from the Jones Brewing Company located in Smithton, PA.  This Esquire Premium Beer Sign is from the 1950’s era and is in excellent condition considering how old it is. This sign was made by Advertising Products Inc. located in Cincinnati, OH.  It’s made of a piece of curved reverse-painted glass mounted in a back-lit metal body.  Signs like these were used as sconce lights and bar back displays in taverns and distributors to advertise Jones Brewery products.

---

ALL ELECTRICAL ITEMS ARE SOLD AS-IS, AS VINTAGE COLLECTIBLES ONLY, AND ARE NOT INTENDED FOR USE.  ALL WARRANTIES, EXPRESS, IMPLIED, OF MERCHANTABILITY, AND OF FITNESS FOR ANY PARTICULAR USE ARE DISCLAIMED.  ELECTRICAL ITEMS SHOULD BE INSPECTED AND/OR SERVICED BY A LICENSED ELECTRICIAN BEFORE CONNECTING TO A POWER SOURCE.

This is a Reading Premium Beer "Taste Test" poster from the Reading Brewing Company located in Reading, PA.  The poster is about 11"W  X 14.5"H and displays images of cans from Miller, Budweiser, Schlitz, and Reading.   The poster was meant to advertise that Reading Premium Beer was not only cheaper but it tasted a lot better then bigger brand name beers.  Posters like these were probably distributed prior to the Reading brewery's closing due to competition with larger breweries in 1976.  All of these posters are new-old-stock and in excellent condition. [addtoany]