Old Reading Beer Gus TOC Sign

Here is a E&B Special Beer Sign from the Ekhardt & Becker Brewing Company located in. Detroit, MI.  This sign is from the 1940s era and is in very good condition considering how old it is. It approximately 14″ by 10″ and is made of lithograph-printed tin wrapped over a cardboard backer.  The sign was made by the Bastian Brothers Company located in Rochester, NY.  The graphics on the sign depict on of the brewery’s flagship beers “E&B Special Beer” with the text that reads “Here’s Heath!” and “It’s Kraeusened”.  The German term “Kraeusened” is meaning for the addition of actively fermenting wort as an inoculant to induce fermentation in a different batch of wort or beer.