Schlitz Beer Composite Sign

Here is a Neuweiler’s Ale & Beer Sign from the Neuweiler Brewing Company Located in Allentown, PA. This Neuweiler’s Ale & Beer Sign is from the 1940s era and is in excellent condition considering how old it is. This Neuweiler Sign was made by the Ohio Advertising Display Company located in Cincinnati, OH; it is approximately 24″ wide and is made of a reverse-painted glass face mounted in an art deco-style backlit metal body. When lit the sign gives off a neon green glow which is very eye catching. Signs like this one would have been displayed in the windows or on the bar back of a tavern to advertise Neuweiler Brewery products.

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Here is a Esslingers Premium Beer Sign from the Esslinger Brewery Inc. located in Philadelphia, PA.  This Esslingers Premium Beer Sign is from the 1940’s era and is in excellent condition for it’s age. The graphics on this Esslinger Beer Sign is of the Esslinger’s logo and the brewery’s mascot “King Pin (aka Little Man)”.  The typography on the sign reads “Philadelphia’s Only Premium Beer” which was a tagline that the brewery used in it’s marketing plan predominantly in the early 1940’s era. This Esslinger’s Beer Sign is approximately 4″ X 6″ and is made of foil over composite material and would have had a string hanger and metal easel on the back for display.