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Schlitz Beer Composite Sign
$225.00
Condition: Very Good
Era: 1940’s
Brewery: Schlitz Brewing Company
Location: Milwaukee, WI
1 in stock
Category: Signs
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The sign is approximately 20″ by 14″ and is made of embossed metal. Canadian Pale Lager was a prohibition-era malted beverage similar to “near-beer” which had an alcohol percentage between 1/2% – 1% alcohol by volume. Signs like these would have been displayed in general stores or cafes to advertise these malted beverages during prohibition when alcohol was outlawed throughout the United States.

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It is approximately 26″ wide and made of enamel-painted glass. The graphics depict the clover insignia that the brewery used in it’s marketing during the time with the text that reads “Beverwyck Beer Ale”. I believe this sign was originally part of a large countertop lighted sign or outdoor sign.

Neuweiler Bottled Beer Sign
Here is a Neuweiler Bottled Beer Sign from the Neuweiler Brewing Company located in Allentown, PA. This Neuweiler Bottled Beer Sign is from the 1940s era and is in excellent condition considering how old it is.
The large sign is approximately 36″ by 18″ and is made of thick cardboard. Signs like this one would have been displayed inside of a tavern, hotel, or beer distributor to advertising Neuweiler products to patrons; it could have also been displayed inside of a bus.
The graphics on this screen-printed cardboard sign depict Beer Bottles being opened in a line with the typography that reads “Nix-Besser”, “Bottle After Bottle”, and “Beer Great Today-and Tomorrow Too!”. The phrase “Nix Besser” in German which translates to “None Better” and was commonly used by the Neuweiler brewery’s advertising efforts and as well as a tagline.
Update: This sign has been professionally framed with black molding; updated pictures coming soon.