History Spotlight: Advertising Tip Trays

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The history of tip trays, particularly their role in advertising by breweries, is a fascinating glimpse into both marketing and cultural trends in the United States from the mid-1800s to the 1960s. These small, decorative trays served both a functional … Continued

History Spotlight: Salesman Samples

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In the late 19th and early 20th centuries, advertising was evolving rapidly as businesses sought more effective ways to promote their products and services. Among the most influential developments in this era was the rise of sign manufacturing companies, which … Continued

History Spotlight: Rettig Brewing Company

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The Rettig Brewing Company was one of the many historic breweries that contributed to Pennsylvania’s rich brewing heritage. Located in Pottsville, PA, a town best known today as the home of Yuengling, Rettig Brewing played a significant role in the … Continued

History Spotlight: Barbey’s Inc Brewery

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The story of Barbey’s Inc. Brewery, located in Reading, Pennsylvania, is one of perseverance, innovation, and eventual transformation. Established in 1869 by George Barbey, the brewery quickly became a cornerstone of the city’s thriving industrial and social landscape. Originally located … Continued

Brewery Spotlight: Boyertown Brewing Company

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Nestled in the heart of Berks County, Boyertown, Pennsylvania has a rich history of industry and community spirit. Among its historical highlights was the Boyertown Brewing Company, a small but well-loved brewery located at 128 East Philadelphia Avenue. Though it … Continued

Breweriana & Nostalgia: The Enduring Appeal of Esslinger Beer

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The Esslinger Brewing Company was established in Philadelphia, Pennsylvania, in 1868. Founded by Charles Esslinger, the brewery was rooted in the German brewing tradition, which was highly regarded for its quality and consistency. At a time when beer consumption was … Continued

Breweriana Spotlight: Curved & Flat Corner Signs

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In the bustling streets of 19th and early 20th century America, curved corner advertising signs stood as beacons of commerce, inviting passersby into the world of products and services. These iconic signs, crafted from various materials like metal, porcelain enamel, … Continued

Behind the Enamel: Techniques for Authenticating Vintage Porcelain Signs

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Antique porcelain signs, popular from the late 19th to mid-20th century, are cherished by collectors for their nostalgic appeal and vibrant artistry. These signs, once ubiquitous in advertising for products ranging from soda to gasoline, are now rare artifacts representing … Continued

History Spotlight: Calendars & Lithographs

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The late 19th and early 20th centuries marked a significant period for the brewing industry in the United States. As competition intensified, breweries began to develop innovative marketing strategies to distinguish themselves from their rivals. Among the most popular and … Continued