The history of tip trays, particularly their role in advertising by breweries, is a fascinating glimpse into both marketing and cultural trends in the United States from the mid-1800s to the 1960s. These small, decorative trays served both a functional purpose in establishments and a broader advertising mission, leaving an indelible mark on brewery memorabilia and collectible markets.
These trays emerged in the mid-19th century as utilitarian items used in bars, saloons, and restaurants to facilitate the payment of bills and gratuities. Their small size made them ideal for presenting checks, coins, or bills, while their flat surfaces provided a canvas for intricate designs and branding. In an era before mass media advertising, businesses quickly recognized the potential of these trays as tools for marketing.
Embracing Tip Tray Advertising
As breweries proliferated in the United States during the late 19th century, competition for market share intensified. Brewers sought innovative ways to distinguish their brands, and tip trays became a popular advertising medium. These trays often featured eye-catching artwork, vivid colors, and detailed lithography to capture the attention of patrons. The late 1800s and early 1900s are often regarded as the golden age of brewery tip trays. Advances in printing technology allowed for intricate and colorful designs, making these trays highly appealing. Breweries used them to promote their names, logos, and slogans, often depicting idyllic scenes of beer consumption, historical figures, or symbolic imagery such as eagles and hops.
Tip trays served as miniature brand ambassadors, reinforcing a brewery’s identity in the minds of customers. The trays were placed prominently on bar counters, ensuring maximum visibility. In a time when word-of-mouth and physical branding were paramount, these trays became an essential component of a brewery’s marketing arsenal.
Iconic Designs
Many breweries developed iconic designs for their tip trays, making them instantly recognizable. For example, Anheuser-Busch often featured their famous eagle logo, while Schlitz emphasized their “The Beer That Made Milwaukee Famous” slogan. These designs not only marketed the beer but also elevated the prestige of the brand. Regional breweries also utilized tip trays to establish a connection with their local audiences. Trays often featured landmarks, regional flora and fauna, or local cultural themes to create a sense of community pride. This approach resonated deeply with customers, fostering brand loyalty.
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Materials & Manufacturing
Most tip trays were made from tin, brass, aluminum and bakelite which were inexpensive yet durable materials. Manufacturers used lithography to print the designs directly onto the metal, creating vivid and long-lasting imagery. The quality of these trays ensured they could endure the rigors of daily use while maintaining their visual appeal.
Below are a short list of tip tray manufacturers:
- Meek & Beach Company
- Chas W. Shonk Co.
- The American Art Works
- Electro-Chemical Engraving Co.
- Green Duck Company
Prohibition’s Impact
The introduction of Prohibition in 1920 temporarily curtailed the production and use of brewery tip trays. Breweries that managed to survive the dry years often pivoted to producing non-alcoholic beverages or other products, with advertising shifting accordingly. During Prohibition, tip trays were still used as marketing tools for various businesses, products, and services including hotels, general stores, and cigar makers.
Post-Prohibition Revival
Following the Repeal of Prohibition in 1933, breweries resumed their marketing efforts with renewed vigor. Tip trays made a comeback, featuring bold new designs that reflected the optimism of the era. Post-Prohibition trays often incorporated Art Deco influences, showcasing modern aesthetics and innovation. By the mid-20th century, the popularity of tip trays began to wane. The rise of mass media advertising through radio, television, and print shifted marketing strategies. Additionally, the growing use of disposable paper coasters and other promotional items reduced the reliance on reusable trays.
Collectible Appeal
Despite their decline in everyday use, brewery tip trays have remained highly collectible. Their rich history, artistic value, and association with a bygone era of marketing make them sought-after items among enthusiasts. Collectors prize trays in good condition, particularly those with rare designs or connections to defunct breweries. Collectors often focus on tip trays from specific regions or breweries, reflecting local brewing heritage. In states like Pennsylvania, New York, and Wisconsin—historic hubs of brewing—tip trays from long-gone breweries are especially coveted.
These items offer a tangible link to local history and community identity. The condition of a tip tray significantly influences its value. Pristine examples with vibrant colors and minimal wear command higher prices, while trays with scratches, dents, or fading are less valuable. Restoration, while possible, can diminish a tray’s authenticity and appeal to purists.
Below are a few examples of brewery tip trays:
