Prior Beer Stein Sign

Here is a Esquire Premium Beer Sign from the Jones Brewing Company located in Smithton, PA.  This Esquire Premium Beer Sign is from the 1950’s era and is in excellent condition considering how old it is. This sign was made by Advertising Products Inc. located in Cincinnati, OH.  It’s made of a piece of curved reverse-painted glass mounted in a back-lit metal body.  Signs like these were used as sconce lights and bar back displays in taverns and distributors to advertise Jones Brewery products.

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Here is a Esslingers Premium Beer Sign from the Esslinger Brewery Inc. located in Philadelphia, PA.  This Esslingers Premium Beer Sign is from the 1940’s era and is in excellent condition for it’s age. The graphics on this Esslinger Beer Sign is of the Esslinger’s logo and the brewery’s mascot “King Pin (aka Little Man)”.  The typography on the sign reads “Philadelphia’s Only Premium Beer” which was a tagline that the brewery used in it’s marketing plan predominantly in the early 1940’s era. This Esslinger’s Beer Sign is approximately 4″ X 6″ and is made of foil over composite material and would have had a string hanger and metal easel on the back for display.