Old Reading Beer Gus TOC Sign

Here is a Carlings Red Top Ale Sign from the Carling Brewing Company located in Tacoma, WA.  This Carlings Red Cap Ale Sign is from the 1940’s era and is in excellent condition considering how old it is. The sign is approximately 6″ wide and was made by the Bastian Brothers Company located in Rochester, NY.  This style of Bastian Bros Co. sign is made of embossed brass with a cardboard backer. This NOS (New-Old Stock) sign was originally found as part of a salesman kit from Bastian Brothers Company.

Here is a Esquire Premium Beer Sign from the Jones Brewing Company located in Smithton, PA.  This Esquire Premium Beer Sign is from the 1950’s era and is in excellent condition considering how old it is. This sign was made by Advertising Products Inc. located in Cincinnati, OH.  It’s made of a piece of curved reverse-painted glass mounted in a back-lit metal body.  Signs like these were used as sconce lights and bar back displays in taverns and distributors to advertise Jones Brewery products.

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