Genesee Beer TOC Sign

Here is a Carlings Red Top Ale Sign from the Carling Brewing Company located in Tacoma, WA.  This Carlings Red Cap Ale Sign is from the 1940’s era and is in excellent condition considering how old it is. The sign is approximately 6″ wide and was made by the Bastian Brothers Company located in Rochester, NY.  This style of Bastian Bros Co. sign is made of embossed brass with a cardboard backer. This NOS (New-Old Stock) sign was originally found as part of a salesman kit from Bastian Brothers Company.

Here is a Esslingers Premium Beer Sign from the Esslinger Brewery Inc. located in Philadelphia, PA.  This Esslingers Premium Beer Sign is from the 1940’s era and is in excellent condition for it’s age. The graphics on this Esslinger Beer Sign is of the Esslinger’s logo and the brewery’s mascot “King Pin (aka Little Man)”.  The typography on the sign reads “Philadelphia’s Only Premium Beer” which was a tagline that the brewery used in it’s marketing plan predominantly in the early 1940’s era. This Esslinger’s Beer Sign is approximately 4″ X 6″ and is made of foil over composite material and would have had a string hanger and metal easel on the back for display.