Sunshine Beer Cardboard Barrel

Here is a Esslingers Premium Beer Sign from the Esslinger Brewery Inc. located in Philadelphia, PA.  This Esslingers Premium Beer Sign is from the 1940’s era and is in excellent condition for it’s age. The graphics on this Esslinger Beer Sign is of the Esslinger’s logo and the brewery’s mascot “King Pin (aka Little Man)”.  The typography on the sign reads “Philadelphia’s Only Premium Beer” which was a tagline that the brewery used in it’s marketing plan predominantly in the early 1940’s era. This Esslinger’s Beer Sign is approximately 4″ X 6″ and is made of foil over composite material and would have had a string hanger and metal easel on the back for display.

Here is a National Beer Lighted Sign from the National Brewing Company located in Baltimore, MD.  This National Beer Lighted Sign is from the 1950’s era and is in very good condition for it’s age. This sign is approximately 30″ wide and made of reverse-painted glass mounted in a back-lit metal body.  The lettering on this sign reads “National Beer” and “Quality so good you can taste it!”.  Sign like these would have been display as a bar back display or hung in tavern windows to advertise National Beer and National Bohemian Beer (Natty Boh) to patrons.